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Big Idea Module

Step 1: Identify Your Zone of Genius.

Based on your expertise and life purpose, where do you see a gap in the market.  Whats the bleeding neck in the niche or market you are in, what are others doing in that niche? 
What exact solution can your bring to the market place?

 

https://vimeo.com/315185294

Step 2: Profile Your Idea Client

Step 3: Clearly Define Idea Client Problem & Outcome

Sample here: 

I love the cleaning idea, and knowing you I’m sure you’ll do a great job for you clients, the kind that will make them refer you to many other people and then as you niche down even more you start to see the snow ball effect. And soon you’ll be needing more hands…

Idea Client Profile:
So your ideal client is a busy Mom of 4, with both spouses working leaving them no time to clean the home the way they want. They want to get rid of clutter in their life in order to have the peace of mind for more productivity. 

They have good income coming in, right? But I’m wondering do you know why they haven’t they hired a cleaner yet? What race are they? Have they had a bad experience with cleaners in the past? Its very important to know what you’re going up against. I’m asking this assuming you actually know the Nicole personally. If you don’t that’s fine. It’s important that you know that you don’t want trouble maker clients. The ones that you can never satisfy. 

You want people that you will give your best to and would truly appreciate it. Clients that will respect you and be open to you. Clients that will make suggestions and give you correction whenever needed but not just be mad at you because you did something they aren’t even interested in discussing. Knowing what your ideal client problem thoroughly will help you to not take on difficult clients in the first place. 

So here is what I believe is the problem they are willing to solve from your information:

Ideal Client Problem: (In her words) I really need an honest and reliable person to consistently clean my home thoroughly and efficiently.

Ideal Client Dream Come True: When I walk into my home now I’m always like; Wow this is clean – I’ve got the right cleaner!

You’ve got this!

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